MFF Announces Major Tie-In Book and Promotional Partners for "Mystery of the Nile"
NEW YORK-BASED PUBLISHER G.P. PUTNAM’S SONS TO RELEASE MAJOR TIE-IN BOOK TIMED WITH LAUNCH OF ORBITA MAX-MACGILLIVRAY FREEMAN’S NEW FILM “MYSTERY OF THE NILE”
MacGillivray Freeman Films Signs Series of International Promotional Partnerships Valued At Over One Million Dollars
The book, tentatively titled Mystery of the Nile: The Epic Story of the First Descent of the World’s Deadliest River, is scheduled for publication in North America in February 2005 to coincide with the release of the companies’ new giant screen release, Mystery of the Nile, due in IMAX theaters and other large format cinemas next February. MFF and Putnam will coordinate a major joint marketing and publicity campaign that will include national press appearances and a multiple-city promotional tour.
Additionally, MFF announced it has signed a series of promotional partnerships valued in excess of $1 million for the release of the film. Four international companies have signed on to support the launch of Mystery of the Nile with advertising, in-store retail promotions, regional cross-promotions with IMAX theatres, and media outreach initiatives: Teva, a global outdoor shoe manufacturer (www.teva.com); Ex Officio, an international outdoor clothing manufacturer (www.exofficio.com); Mountain Travel Sobek, an adventure travel company (www.mtsobek.com); and Eureka Tents, an international tent and equipment manufacturer and subsidiary of Johnson Outdoors Inc. (www.eurekatent.com). Specific details about each partnership will be announced soon.
“Our goal is to drive attendance in 2005 with creative marketing partnerships,” said Alice Casbara, MFF Director of Marketing. “The major launch of Putnam’s tie-in book coupled with these exciting promotional partnerships will raise the profile of our film, increase ticket sales, and help us attract a larger audience in a marketplace crowded with entertainment options for the consumer.”
Added MFF Sponsorship and Promotions Manager, Patty Collins, “This is a terrific group of companies with exciting new ideas for promoting the film to their customers. We’re especially pleased that each is eager to coordinate local cross-promotions with theatres showing the film. Their involvement will bring an important level of additional exposure, and we look forward to sharing further details in the coming months.”
Mystery of the Nile is the story of the first expedition to navigate the entire Blue Nile and Nile river from its source in the heart of Ethiopia to the Egyptian coast of the Mediterranean Sea. Through this emotional and historic adventure, Mystery of the Nile explores the cultural and environmental links between the Ethiopian, Sudanese and Egyptian civilizations and examines the importance of the world’s greatest river to their ongoing survival.
Mystery of the Nile is a joint production of Orbita Max (http://www.orbitamax.com) and MacGillivray Freeman Films (http://www.macfreefilms.com). It is directed by Spanish filmmaker Jordi Llompart and produced by Llompart and Greg MacGillivray. MacGillivray Freeman Films will distribute the film, which is the fifth of the company’s Great Adventure Films® following such box office hits as Everest, Dolphins, Journey Into Amazing Caves, and Coral Reef Adventure, each of which has been the highest grossing new documentary film in the year they were released.
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